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Bring your WHS Product to the UK With Our Advertising
You’ve built something great for Australian workplaces. Now it’s time to take it global, and the UK is the natural next step.
HSE Network puts your WHS product directly in front of 8,500+ senior UK health and safety professionals who are actively looking for solutions like yours. We are the most direct route to the UK market.
Why launch with HSE Network?
- We are the biggest organic publisher worldwide in the EHS space
- We have an 8,500-strong membership base with a strong readership in the UK
- We have millions of impressions annually for some of the UK’s biggest safety legislation (COSHH and RIDDOR)
“If you’re based in Australia looking to expand to the UK, we can help”
” 7 years after launch, HSE Network has gone from strength to strength and is the perfect online publishing platform with 8,500+ senior members ready for you to share your EHS product marketing content with. If you are based in Australia and looking to expand to the UK, then this is a great place to start.”
Why launch your health and safety product with HSE Network?
We work with brands worldwide and know how to get traction for new products within our network.
Demand generation:
Drive a qualified pipeline from day one. Your content is circulated to our full UK audience across email, website, and social — reaching safety directors, HSE managers, and operational leads who have the budget and authority to buy.
UK AI/SEO campaigns:
The UK market uses different search language to Australia — HSE, COSHH, RIDDOR, CDM. Our in-house SEO team creates content that ranks for the terms UK buyers actually search for, putting your product in front of them at the moment of intent.
Editorial Credibility:
UK buyers are sceptical of cold advertising. Our sponsored editorial format wraps your product in trusted HSE Network content — so your brand is introduced as a credible solution rather than an unknown vendor.
Measurable ROI:
Every campaign comes with detailed performance reporting across impressions, clicks, and leads. You’ll know exactly what your UK market entry investment is delivering — from day one.
Podcast advertising:
The HSE Network podcast reaches safety professionals worldwide. A sponsored feature positions your Australian brand as a global player — a powerful signal when entering a new market.
Download Your Media Pack
Who Will See Your Product?
Our 8,500+ member community is built for quality, not quantity. The majority are senior decision-makers — the exact people Australian EHS and safety product companies need to reach when entering the UK market.
What could a campaign look like?
Our campaigns scale different verticals and formats, but one of our most successful included the below deliverables and drove very attractive results for our partner. We can create custom graphics that reflect the trusted branding of HSE Network to maximise conversions for the campaign:
Results:
- Total brand and article views: 51,723 (£0.04 an impression)
- Total clicks to the eBook and article: 607 (£1.67 a click)
- Total leads from the eBook 19 (£78.95 a lead)
Deliverables:
- 1 x featured article on the HSE Network website
- 1 x featured business listing
- 1 x downloadable eBook
- Circulation in the HSE Network Newsletter
- Coverage across the HSE Network social channels
FAQs
What is the price of your UK launch packages?
We are a nimble organisation, so we can provide value at all budget levels, but broadly speaking, our launch campaigns range from £4,500 to £10,000 (8,500 AUD to 18,900 AUD), covering 3 months of activity. We can invoice in GBP or AUD, depending on your preference. Download the media pack for a full pricing breakdown.
Do you provide stats and campaign information?
Absolutely, we provide detailed breakdowns of HSE product campaign performance across touchpoints, including social media pushes, website interactions, and email coverage. If you are running gated content campaigns, we have the ability to drive traffic to your landing pages, host on our site, or a combination of the two.
What is HSE Network’s relationship with Global Series?
HSE Network was co-founded by Paul Clark, CEO of Global Series, as a way of providing delegates and sponsors a space to share ideas and products to drive the profession forward.
How quickly can a campaign go live?
Most campaigns can go live within 2–3 weeks of brief sign-off. If you’re working to a product launch date or event deadline, let us know and we’ll work to your timeline.
Is HSE Network the right platform for our product category?
If your product helps workplaces become safer, more compliant, or better managed, we are eager to talk. We work with EHS software vendors, PPE suppliers, safety training providers, inspection and audit tools, risk management platforms, and more. If you’re unsure, download the media pack and our team will advise.
Will I be able to speak to the person handling my campaign?
Of course, the HSE Network team is happy to jump on calls flexibly to work around the time difference and give you peace of mind that everything is moving in the right direction.
