23rd Oct, 2025 Read time 2 minutes

Notify launches first AI software for analysis of workplace accidents

Safety software specialist Notify Technology has launched the first AI-powered product dedicated to analysis of workplace accidents.

Notify Spark leverages AI to streamline the management of accident reports and investigations. It informs root cause analysis and turns complex incident data into actionable insights. The new software, which draws on Notify’s vast data bank, can also generate safety briefings, executive summaries and toolbox talks in response to accident investigations. 

Notify was founded in 2017 by Duncan Davies and Andy Dumbell to help organisations reduce workplace risk and save lives. Its digital safety, health, environmental and quality (SHEQ) management system now supports over 250,000 employees worldwide, with clients including McDonald’s, Siemens Mobility and the NHS. 

Over 912,000 incidents – including accidents, injuries, near misses and hazards – have been recorded on the platform over the past five years. Incident analysis is the first AI-powered module to be launched and the company plans to integrate AI into other modules including risk assessments, method statements and audits and inspections.

Duncan Davies, Co-Founder and CEO, commented: “Notify set the standard for mobile-first safety reporting and this latest innovation is our most exciting yet. We’re now adding huge power to the tens of thousands of data points that our clients collect every month. We are excited to see the technology supporting clients in delivering their safety goals.” 

Andy Dumbell, Co-Founder and Chief Technology Officer, said: “This is just the start of a wave of exciting AI-powered features we’re bringing to life. We’ve partnered with some of the UK’s biggest employers to make sure the technology delivers real impact, and the feedback’s been phenomenal. Companies say it is breaking new ground, helps teams write sharper reports, turns data into insight, speeds up safety briefings and sparks ideas they hadn’t considered before.”

Notify, which is based in Newcastle and backed by Mercia Ventures and the North East Fund, Calculus Capital and private investors, secured a further £1.5m earlier this year to support the implementation of AI.

Ian Wilson, head of Mercia Ventures’ Newcastle office, said: “AI is being introduced across industries of all types to improve efficiency. However, it also has potential to address one of the most important business challenges of all – keeping people safe. Notify Spark represents the next evolution in digital safety management and will solidify the company’s position as a leader in safety tech.”

 

Richard Moore, Co-Head of Investments at Calculus Capital, said:Notify’s AI-driven approach represents an exciting evolution in digital safety management. Transforming data into clear, actionable insights helps organisations not only respond to incidents more effectively but prevent them altogether. We’re delighted to back a team whose innovation has such clear commercial and social impact.”

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